Is Your Website Mobile Friendly?
Is your website mobile-friendly? Is your website easy to access by tablets and smartphones? In 2016, a website that is not mobile-friendly could be detrimental to your business and to the possibility of future growth for not only your business’ online presence, but also to your business in general. Check out several reasons below for why this is true.
Wide Use of SmartPhones
According to a survey in 2015 by Global Web Index, eighty percent of internet users access the World Wide Web via their smart phones. This means that there are more people accessing your website via a mobile device rather than a desktop device. Websites that are not mobile-friendly tend to be designed with just desktop users in mind which means on smaller devices, font and images will be small and require users to zoom into your content just to be able to read it. It requires them to scroll around on the screen to read the entirety of your pages, causing them to take much longer to get the information they require off of your website. Mobile visitors are more likely to not want to take the extra time to view your content and will move onto another site, possibly your competition.
Google Favors Mobile-Friendly Websites
One of the most important reasons to have a mobile-friendly website is the fact that Google favors mobile-friendly websites over those that are not. In April of 2015, Google started using mobile-friendliness as a ranking factor on mobile devices. While your non-mobile-friendly website will be fine on Google Searches via a desktop search, your site’s ranking will not be as high on a mobile device’s Google Search. Your ranking on search engines such as Google and Bing! are very important and vital for your company and its potential for future growth.
Your Competitors May Not Be Mobile-Friendly
While it is not true in every instance, chances are high that your competitors currently have websites which are not mobile-friendly. Making your website mobile-friendly will give you a leg up on the competition and put you ahead of them in the game. This gives you more share of the mobile market over your competition. For those whose competitors already have mobile-friendly websites, you may be currently losing customers or clients to them every single day and had no idea. Even those companies who do have mobile-friendly websites do not always have properly designed and optimized mobile-friendly websites which is another chance to do better than your competition!
Avoid Future Website Redesigns
While it is true that your website’s look will need to be occasionally refreshed, a properly designed and optimized mobile-friendly website can save you the time and money required to redesign your website as new technology is born. The coding and concepts behind mobile-friendly design revolve around making the site resize based on the size of your device’s screen. A mobile-friendly design uses the same website no matter if you’re on a desktop computer, tablet, or smartphone. As new technology is born, a mobile-friendly design will focus on the size of the screen and not the kind of device you are using.
How We Can Help
At Southern Belle Marketing, LLC, we strive to get things done right and done the first time. One of our specialties is Web Design and Development. Our websites, no matter if they’re a standard HTML site, a website designed for a content management system such as WordPress, or a website using an e-commerce platform such as 3DCart or Shopify, all are designed and developed to be mobile-friendly. We want your website to look and function great no matter if you’re on a desktop computer, tablet, or smartphone. We know that you need a fully-functional website no matter how it is accessed and one that makes your company more enticing than your competition. Finally, we know how important it is to get your site as high up on the search engines such as Google and Bing! through SEO (search engine optimization).
Contact us today so we can help you achieve the success you and your company deserve!