Website Design Is Important
Have you had the same exact website design and functionality for years? Have you ever thought of redesigning it? Are you wondering if you even need to have your website redesigned? Let us help you make this decision by giving you a few reasons below as to why your website may need to be redesigned.
Website Design Trends Change
Like everything else in technology, trends change. The website design trends that looked great 5 years ago may not look great now. In the ‘90s, the big design trend was websites with a dark background and white text. In the 2000s, the trend was Flash websites and animation. What looked good on your site a few years ago when it was first designed may not look great now. Your website may be using outdated design trends. Your website may not be appealing to any potential customers or clients who view it. You could be losing potential customers or clients on a near daily basis because of a subpar website design.
Website Too Difficult To Update
Some companies designate an employee to handle all the website updates. Oftentimes, these employees have little or no web development experience. They have to learn through free tutorials they find online and even then, depending on how your website was originally developed and managed, this may be so time consuming that the website either rarely ever gets update or possibly hasn’t been updated since you originally paid for the building of your website in the first place. A website that is properly designed and developed will be done in such a way that if you can’t afford for a professional to perform regular updates and maintenance, it will be built in such a way as to be easily updated by anyone within your company.
Site Is Not Mobile-Friendly
As explained in our blog about having a mobile-friendly website, your website may need to be redesigned to be more mobile-friendly. Depending on how unfriendly it is on mobile devices, it may be as simple as some tweaks to the existing website code or a complete redesign. Having a website that is not mobile-friendly is detrimental to not only your website, but your business as a whole. You may be losing potential customers and clients and as of 2015, Google has started awarding sites with mobile-friendly websites with higher rankings than those that are not. If you’re not sure if your site is mobile-friendly, feel free to contact us and we can help you!
Search Engine Ranking Not Great
If it has been a long time since your website was last designed and your search engine ranking isn’t as high as you would like or if you cannot find yourself at all on the search engines, you may need to have your website redesigned. Here at Southern Belle Marketing, LLC, we offer a FREE SEO Audit so you can see just what is wrong with your site and why your site may not be ranked as high as you want it to be or why it’s not ranked at all.
Fresh Content Is Attractive
Speaking of search engine rankings and SEO (search engine optimization), one of the most important parts of moving your website up the search engine rankings is to periodically update the content on your website. Simply sticking content up on the website and walking away from your website without ever updating it again is not very appealing to Google or your website visitors. Periodically updating your content gives the look of a company that is always on the move and always improving itself to give the customer or client the best experience possible. It makes it look like your company cares about its image and not just putting more money in their pockets.
Website Visitors Not Converting
No matter if the end goal of your website is for people to contact you, to book an event/date, or to sell products to your visitors, a low conversion rate is a strong indicator of a poorly designed website. No matter if it’s the look of the site or the functionality, if visitors are not converting into customers or clients, there may be something wrong with your website. If your website is connected to Google Analytics or other analytics services, the stats within these programs may show this to be true as well.
Competitors Have Updated Websites Have you been watching the websites of your competitors? If you haven’t, you should start now! For those of you who have been watching them and have seen them going through redesigns that make their websites not only look better or function better than previous versions, you may be watching as your competitors improve not only their website, but you may be watching as they earn and keep customers or clients that could have been yours! Website visitors may often check out similar companies before offering you their services and if they see your competitors improving while your company chooses to remain stagnant, they may choose them over you no matter how long they’ve been with you.